Social Media for the Public Sector
Applying Social Media Best Practices in Government Communications
April 13 and 14, 2010
Optional Workshops: April 15, 2010
EDMONTON, ALBERTA
Event Overview
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Learn How to Adopt Social Media Tools to Enhance Communications
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- Explore the potential of social media on government communications
- Understand how social media is transforming communications
- Learn key concepts and the application of social media tools
- Identify best practices to execute online communications effectively
- Integrate social media into traditional communication and public relations
- Develop social media strategies to enhance communication tactics
- Leverage social media to be more responsive and reach wider audience
- Capitalize on innovative opportunities to distribute key messages
- Engage, interact and connect with citizens and stakeholders
- Promote authentic and transparent communications using social media
- Monitor, track, and evaluate social media activities and public sentiment
- Examine the benefits of using social media practically and effectively
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Hear from a line up of experienced and dynamic speakers representing these organizations:
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- United States Army Reserve
- Hill and Knowlton Canada
- Office of Information and Privacy Commission, Alberta
- Canadian Public Relations Society - Vancouver Island
- Travel Alberta
- Donovan Creative Communications
- Genome Alberta
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- Social Media Group
- Prof Writer
- Banff Lake Louise Tourism
- RED The Agency
- fusedlogic inc.
- Edmonton Symphony Orchestra
- ATB Financial
- City of Edmonton
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Message from the Conference Chair:
Social media are a communications game changer...They have shifted the expectations and behaviors of the public...as consumers, citizens, voters, activists and investors. Transparency, collaboration, connection and immediacy are new (or relatively new) watchwords of communications strategies in the public and private sector.
But what does it all mean for the municipal, provincial or federal government or public agency communicator? You're facing strict budgets, extensive approval processes and patterns of communications which are long entrenched and, frankly, comfortable. If you are perplexed by how social media can become part of your communications planning, concerned about their usefulness in a tightly watched and accountable public sector environment, or simply curious about new thinking in this dynamic space, then Social Media for the Public Sector is for you.
The program will give you the knowledge, strategies and tools to help you assess the possible role for social media in your current communications programs and plans. Hear about the experience of a number of leading organizations in discovering social media solutions to a range of challenges, including:
- City of Edmonton
- ATB Financial
- Genome Alberta
- US Army Reserve
- Edmonton Symphony Orchestra
- Travel Alberta
Whether you're new to social media or at the top of your game this program offers something for everyone! Take advantage of this opportunity to network and learn from your peers. Register today at www.infonex.ca Register today!
Sincerely,
Boyd Neil
Senior Vice President, National Practice Director, Corporate and Digital Communications
Hill and Knowlton Canada
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Who Should Attend This Event
- Corporate Communications
- Strategic Communications
- Marketing and Communications
- Public Affairs
- Social Media
- e-Communications
- e-Marketing
- Internal and External Communications
- Community Liaison
- Stakeholder Relations
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