Social Media for the Public Sector
Applying Social Media Best Practices in Government Communications
April 13 and 14, 2010
Optional Workshops: April 15, 2010
EDMONTON, ALBERTA
Seminar Program Agenda - Day One
Tuesday, April 13, 2010
| 8:00 - 8:30 |
Registration and Continental Breakfast |
8:00 - 8:30 |
8:30 - 8:35
Welcome and Opening Remarks from the Chair
Boyd Neil, Senior Vice-President, National Practice Director, Corporate and Digital Communications, Hill and Knowlton Canada
8:35 - 9:00
Social Media and Online Privacy Regulations Compliance
Franklin J. Work, Commissioner, Office of Information and Privacy Commission, Alberta
- Protection of personal information when using social media
- Regulatory guidelines for social media communication
- Key steps to respond to privacy breach
Appointed in 2002, Franklin J. Work QC is Alberta's second Information and Privacy Commissioner. He oversees the access to information and protection of privacy provisions of Alberta's Freedom of Information and Protection of Privacy (FOIP) Act, the Health Information Act (HIA) and the Personal Information Protection Act (PIPA).
9:00 - 10:00
Radical Reputation: Social Media Activism
Boyd Neil, Senior Vice-President, National Practice Director, Corporate and Digital Communications, Hill and Knowlton Canada
- Looking at how activists and NGOs are using social media to advance their policy and political agendas
- Strategies for launching and running your own online issue or policy campaigns
- To engage or ignore: when and how to respond to social media confrontation
At Hill & Knowlton, Boyd Neil uses more than 25 years of experience in the public and private sectors as a communication strategist to provide senior level counsel to a variety of clients. He is especially skilled in reputation management around sensitive issues and the integration of digital solutions into communications strategies. As national practice leader, corporate and digital communications, Boyd is responsible for guiding Hill & Knowlton's team of corporate and digital consultants who provide clients with creative solutions to their reputation challenges.
| 10:00 - 10:15 |
Networking Break |
10:00 - 10:15 |
10:15 - 11:15
Putting Social Media to Work in Banking
Peggy Garritty, Senior Vice-President, Communications and Corporate Responsibility, ATB Financial
- Some lessons in getting started
- Conversations with staff and customers
- Leveraging social media to share corporate responsibility activities
Peggy Garritty is Senior VP, Communications and Corporate Responsibility at Alberta's largest financial institution, ATB Financial. She leads a team responsible for external communications and media relations, reputation management, community leadership and sponsorships, internal communications with over 5,000 staff, stakeholder relations with ATB's government shareholder, and the growing area of corporate responsibility.
11:15 - 12:15
Making a Business Case for Social Media
Walter Schwabe, Chief Evolution Officer, fusedlogic inc.
- Understand how social media impacts decision-makers and how that is critical to your success
- Prepare for the cultural impact that social media can have in your organization or government department
- Explore success factors within real-world case studies
- Learning from these examples will help you make a case for social media in your department
Walter Schwabe, Chief Evolution Officer of fusedlogic inc., one of Canada's leading social media engagement firms will give you the inside scoop on the issues you'll most likely need to address and how to deal with them effectively. A seasoned public speaker for over 12 years with the last five in the area of Web 2.0 and social media, Walter doesn't pull any punches and likes to engage the audience directly. You're going to have a lot of fun and Walter encourages the use of laptops and mobile devices in his sessions, so please feel free to bring those along.
| 12:15 - 1:15 |
Luncheon Break |
12:15 - 1:15 |
1:15 - 2:15
Decoding Social Media into Traditional Communications
Mike Spear, Director of Corporate Communications, Genome Alberta
- Finding the right measures: how do you come up with indicators for good performance?
- Getting accurate measures
- Linking performance measures to improving performance
Mike Spear was a journalist with the CBC and is currently the Director of Corporate Communications for the non-profit research organization Genome Alberta. They have developed a successful Genomics application on Facebook and Mike also writes a blog called Mikenomics at www.genomealberta.ca/blogs
| 2:15 - 2:30 |
Networking Break |
2:15 - 2:30 |
2:30 - 3:30
If the Military Can Leverage Social Media, So Can You!
LTC Gerald Ostlund, Webmaster and Chief of Social Media, United States Army Reserve
- How to leverage technology to meet communication goals
- Using social media to put a face on the army reserve
- Get engaged and stay engaged with your constituents
- What works and what doesn't for your social media strategy
LTC Gerald Ostlund is the Webmaster and Chief of Social Media for the U.S. Army Reserve. His responsibilities include policy development, content management, and strategic development of Army Reserve online activities for the command, subordinate units, and its 210,000 soldiers. Online activities include a Facebook page at http://www.facebook.com/myarmyreserve and a Twitter account at http://twitter.com/myarmyreserve
3:30 - 4:30
Showcasing Alberta to World: How to Maintain Long-Term Social Media Initiatives
Chris Lamb, Director, e-Marketing, Travel Alberta
- Developing a social media strategy for Travel Alberta
- Address barriers to implementation and key success factors
- Selecting the appropriate online communication channel
- Monitoring and participating in online conversations
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