Investor Relations 2009
Maintaining Constructive Relationships with the Financial Community during Weak Capital Markets
September 29 and 30, 2009
TORONTO, ONTARIO
Conference Program Agenda - Day One
Tuesday, September 29, 2009
| 8:00 - 9:00 |
Registration and Continental Breakfast |
8:00 - 9:00 |
9:00 - 9:15
Welcome and Opening Remarks from the Chair
Janet Weiss, Assistant Vice-President, Investor Relations, Canadian Pacific Railway
9:15 - 10:15
Steering through the Current Economy: What to Look forward to and What It Means for IR Practitioners?
David Gaskin, Vice-President Finance, Coast Capital Savings
- Overall market outlook
- Global financial meltdown: how to survive?
- Impact of the economy on business and IR
- Communicating what's going on
- Understanding why share prices are the way they are
- What to look forward to
| 10:15 - 10:30 |
Networking Break |
10:15 - 10:30 |
10:30 - 11:30
Regulatory Update: What's Changing and What It Means for IR
Jo-Anne Matear, Assistant Manager in Corporate Finance, Ontario Securities Commission
- Maintaining integrity in financial reporting
- Recent policy initiatives
- Hot topics for 2009
11:30 - 12:30
Shining through a Bleak Economy: Differentiating Yourself and Your Corporation to Attract New and Maintain Existing Investors and Shareholders?
Janet Weiss, Assistant Vice-President, Investor Relations, Canadian Pacific Railway
- Reporting criteria: economic, social, and environmental reporting
- Communicating executive compensation to shareholders
- Balancing public disclosures with internal and external reports
- Peer group analysis
- Overcoming the lack of visibility of shareholders
| 12:30 - 1:45 |
Luncheon Break |
12:30 - 1:45 |
1:45 - 2:45
Avoiding Media Disasters: Maintaining a Positive Story and Good Media Relations
Rob McInnis, Manager, Investor Relations, WestJet
Robert Palmer, Manager, Public Relations, WestJet
- Balancing media stories with reality
- Debunking inaccurate media accounts
- Providing a positive tone to a bleak outlook portrayed by the media
- Managing media relations and coverage to better position your company
- Managing media when share valuations are declining
| 2:45 - 3:00 |
Networking Break |
2:45 - 3:00 |
3:00 - 4:00
Methodologies to Enhance Your Marketing Strategies for Reaching New Investors and Maintaining Current Investor Interest
Susan Muir, Senior Director, Investor Relations, Barrick Gold Corporation
Amy Schwal, Senior Director, Investor Relations, Barrick Gold Corporation
- Methodologies for targeting potential investors
- Reaching broader audience of investors
- Conducting efficient sell-side analysis for specific targeting
- Getting the most from your marketing efforts: ensuring quality face-time with executives
- Leveraging social and environmental reporting to attract socially and environmentally conscious investors
- Changing your emphasis to adapt to current economic situation
4:00 - 5:00
Open Forum: Discussion Period
| 
