Public Sector Internal Communications
Using Social Media, Web 2.0 and Traditional Tools to Engage the Public Sector, Drive Change, and Achieve Results
Training Seminar: December 9 and 10, 2008
Optional Workshops: December 11, 2008
Ottawa, Ontario
Training Seminar Overview
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Leverage the latest technology and strategies to drive
performance and advance your internal communications
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- Learn how to integrate social media with traditional channels to maximize your internal communications efforts
- Develop a plan for adopting a successful Web 2.0 strategy: examine how e-collaboration is working at DFAIT
- Leverage wikis, blogs, and other collaborative social media to improve interdepartmental sharing: promoting social networking as the "architecture of participation"
- Learn how to integrate media platforms into existing systems: overcoming key IT challenges
- Understand the importance of aligning internal and external communications to assure continuity
- Get tips and techniques for sustaining effective internal communication during times of change and transition
- Develop governance policies and procedures for social media applications and privacy protection
- Learn how to sustain strong partnerships through a horizontal internal communications strategy
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Your role as a public sector communicator is evolving with the increasing acceptance of social media, Web 2.0 technology, and the expanding role of digital media. More and more organizations in both the public and private sectors are leveraging new media tools to enhance their internal communication, reinforce their brands, and improve their overall performance. Don't be left behind!
Effective internal communication is necessary to maintain a cohesive corporate identity and boost employee satisfaction and drive productivity. As your audience demographic adapts and technologies advance, you must learn to keep up with changing communication strategies and how to leverage traditional tools and non-traditional media to improve employee engagement and interdepartmental collaboration.
Attend Infonex's Public Sector Internal Communications seminar and learn how social media can revolutionize the way you communicate, both within your department and with other government agencies. Learn how to take advantage of new channels and web-based communication avenues, and how to successfully merge them with traditional programs. Get insight on securing senior-level buy-in for your technology investments, learn how to integrate media platforms, and get best practices for developing governance policies for social media, networking applications, and privacy protection.
Get insight from seasoned experts along with practical information you need to take advantage of opportunities offered by the digital age of communication. Ensure your internal communications initiatives get the results you're looking for -- register today!
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Gain insight from experts and leading firms
- Government 2.0 Think Tank Inc.
- Innovapost
- The Social Media Group
- Treasury Board of Canada Secretariat
- Communications Nova Scotia
- Hill and Knowlton Canada
- Hicks Morley Hamilton Stewart Storie, LLP
- Interplay Creative Media
- Library and Archives Canada
- iStudio
- Open Text, Government Services
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Who Should Attend This Event
This program was designed and created for department and agency heads responsible for
- Internal Communications
- Service Delivery
- Media Relations
- HRIS
- Social Media
- New Media
- Employee Communications
- Executive Communications
- Public Affairs
- Intranet Communications
- Communications Research
- Publication and Web Content
- Training and Development
- Marketing
- Change Management
- Organizational Transformation
- E-Communications
- Quality Improvement
- Strategic Planning
- Information Technology
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