Government Web 2.0 & Social Media
Leveraging Web Tools to Enhance Communication and Connectivity
Training Seminar: December 9 and 10, 2008
Optional Workshop: December 11, 2008
VICTORIA, BRITISH COLUMBIA
Training Seminar Overview
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Learn the latest technology and communication strategies
and how they can positively impact your department
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- Understand how different types of social media can facilitate departmental communication
- Get proven techniques for developing a strategic plan to incorporate new technology
- Learn how you can achieve cultural acceptance and senior management support to use social media to its full potential
- Examine methods for measuring the efficiency of your web applications as a tool for communicating with citizens and stakeholders
- Hear from Bell Canada on developing procedures and governance policies for social media applications to ensure privacy protection
- Explore methods of protecting networks to conserve system integrity and security
- Learn how to shift towards an open source platform for social media integration
- Get practical insight on how to efficiently design and use Web 2.0 applications
- Designing and implementing wikis to enable employee sharing and enhance department functionality
- Understand the benefits of using blogs for public enagement and feedback
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The increasing acceptance of social media and Web 2.0 technology has the potential to revolutionize the way you communicate, both within your department, and with external parties. But with this new technology come new risks and new questions -- not the least of which are security, buy-in, and integration with your existing programs.
Hot on the heels of the sold out Ottawa event, INFONEX presents Government Web 2.0 & Social Media. Get the answers you need from seasoned experts, both inside and outside government. They'll provide you with the practical information you need to make informed decisions, and to ensure your social media initiatives get the results you're looking for. Learn what worked and what didn't in Web 2.0 implementation case studies from the private sector -- Universal Music and the NHL. Get strategies for security and privacy protection from Bell Canada. Hear from Adobe Systems and Wikipedia on how to leverage blogs and wikis to improve internal and external communication, departmental efficiency, and employee sharing.
Media Partner:
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Specifically, you'll learn how to:
- Use social media effectively to drive performance-based communications
- Determine and demonstrate a return on investment for your Web 2.0 initiatives
- Integrate social media effectively into your current communications strategies
- Get senior management buy-in and engage employees at all levels within your organization
- Ensure compliance with privacy and other compliance obligations
- And much more! (See the agenda for full details)
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Media Partner:
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This seminar is designed to specifically addresses the implementation of social media within Canadian government departments at the federal, provincial, and municipal levels. Register for this seminar, and you hear presentations specifically targeted to your unique information needs. Don't miss this unique opportunity; register today!
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Get Valuable Insight
from Experts from These Organizations:
- Bell Canada
- NHL (National Hockey League)
- Adobe Systems
- Wikimedia/Wikipedia
- Natural Resources Canada
- Sequentia Communications
- MovieSet
- Nitobi
- Ontario Privacy Commission
- Universal Music Canada
- CIBC
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Who Should Attend This Event
Vice-Presidents, Directors, and Managers of
- Internal and External Communications
- Public Relations and Public Affairs
- Employee Communications
- Marketing
- Community Consultation
- Electronic Communications
- IT
- New Media and Interactive Media
- Intranet and Internet
- Government Online
- Web Content
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