Government Web 2.0 & Social Media
Leveraging Web Tools to Enhance Communication and Connectivity
Training Seminar: December 9 and 10, 2008
Optional Workshop: December 11, 2008
VICTORIA, BRITISH COLUMBIA
Seminar Program Agenda - Day Two
Wednesday, December 10, 2008
| 8:00 - 9:00 |
Continental Breakfast |
8:00 - 9:00 |
9:00 - 9:15
Opening Remarks from the Chair
Janis Nixon, Director of Marketing, Digital, Universal Music Canada, Inc.
9:15 - 10:15
Case Study
For Those about to Rock, We Salute You! Tune in to Hear the Latest Hits and Misses from the World of Music and Web 2.0
Janis Nixon, Marketing Director, Digital, Universal Music Canada
- Top 10 Hits: what Universal Music Canada is fired up about
- Top 10 Misses: what went down in flames
- How Web 2.0 changed Universal Music Canada's business and the way it markets to consumers
- What's the next big thing?
- Case study: the fans and why they rock
| 10:15 - 10:30 |
Networking Break |
10:15 - 10:30 |
10:30 - 11:30
Case Study
Building Public Engagement Strategies: Empowering Fans to Share Their Voices through Communities of Interest
Karen Huschilt, Director Online Sales Canada, National Hockey League (NHL)
- Providing a platform for social networking
- Enabling conversation and inspiring dialogue
- Integrating social media into marketing strategies
- Maximizing and measuring the efficiencies of your strategies
- Keeping up with your consumers and getting faster feedback for improving business performance
11:30 - 12:30
Designing and Implementing Wikis to Enable Employee Sharing and Enhance Functionality and Productivity
Ray Saintonges, Administrator, Wikipedia
- What is a wiki?
- How do you incorporate a wiki in your systems?
- Understanding the benefits and pitfalls of wiki applications
- Why choose the wiki over other applications?
- Ownership of information published on the wiki
- Using wikis to increase employee sharing and decrease research time
| 12:30 - 1:45 |
Luncheon Break |
12:30 - 1:45 |
1:45 - 2:45
Using Blogs to Get Feedback and Information Faster and to Keep abreast of Public Opinion
Duane Nickull, Senior Technology Evangelist, Adobe Systems
- Getting the blog started
- Maximizing the use of your blog: fostering employee acceptance
- Measuring the usefulness of your blog
- Increasing the productivity of your employees by improving in-house culture
| 2:35 - 3:00 |
Networking Break |
2:35 - 3:00 |
3:00 - 4:00
Case Study
What's Next?: Using Social Media for External Communication
Colleen Nystedt, Founder and CEO, MovieSet
MovieSet is an enterprise solution which integrates the internal workings of production with external communication. Using social media as the tool and conduit for relaying that information
- Integrating production and promotion with social media to generate market awareness and gather valuable data metrics
- Shifting paradigm and enhancing movie marketing
- Leveraging internet tools for identifying, targeting, and engaging viewers
- Bringing film production online to improve the effectiveness of scheduling and communications
- Creating business model and increasing advertising and e-commerce revenue
4:00 - 5:00
Open Forum: Discussion Period
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