Corporate Web 2.0 & Social Media
Leveraging Web Technology to Enhance Business Performance and Workforce Productivity
Conference: October 21 and 22, 2008
Optional Workshop: October 23, 2008
Toronto, Ontario
Optional Workshop Program Agenda
Thursday, October 23, 2008
9:00 - 12:00
Half-Day Workshop
How to Incorporate Web 2.0 within Business Modules: Developing and Analyzing Strategic Plan to Incorporate New Technology
Jennifer Evans, President, Sequentia Communications
Examine key steps that are essential to maximizing the benefit of adding social media to your corporate module. This workshop will not only deal with the initial analytical and implementation phase but will also tackle issues that arise after you've built your community.
- Analysing demographics to determine area of focus
- Review key areas of your corporation that can benefit from social media integration
- Crucial consideration for introduction and integration
- How to build a sharing community
- Designing business models for first-time web 2.0 adopters
- Maximizing all opportunities and achieving the most from your online community
- Measuring efficiencies and effectiveness
- Maintenance strategies and growth planning
- Governance: letting your community govern itself
| 
