Corporate Web 2.0 & Social Media
Leveraging Web Technology to Enhance Business Performance and Workforce Productivity
Conference: October 21 and 22, 2008
Optional Workshop: October 23, 2008
Toronto, Ontario
Conference Program Agenda - Day Two
Wednesday, October 22, 2008
| 8:00 - 9:00 |
Continental Breakfast |
8:00 - 9:00 |
9:00 - 9:15
Opening Remarks from the Chair
Jeff Moat, National Director of Marketing, Canadian Blood Services
9:00 - 9:15
Teaching Your Grandfather to Break-Dance: Shifting to Social Media and Financial Services Marketing
Chris MacDonald, Director and Head, Online Marketing and Communications, Scotiabank Group
- Beyond the banner ad
- The "old" way of doing things
- Going where your customers and prospects already are
- 2.0 for all the wrong reasons
- "Why aren't we in this space?"
- Case studies: sponsorship marketing, small business community
| 10:15 – 10:30 |
Networking Break |
10:15 – 10:30 |
10:30 – 11:30
HR 2.0: Attracting and Retaining the Web Generation
Kevin Press, Director, Market Development, Sun Life Financial
- Attract employees to your organization via social media
- Retain employees by creating a Web 2.0-fueled collaborative culture
- Market your employer brand via the participatory Web
- Best practices and much more
11:30 - 12:30
Designing and Implementing Wikis to Enable Employee Sharing and Enhance Functionality and Productivity
Gerald Abshez, Administrator, Wikiversity; Project Collaborator for Wikipedia
What is a wiki?
- How do you incorporate a wiki in your systems?
- Understanding the benefits and pitfalls of wiki applications
- Why choose the wiki over other applications?
- Ownership of information published on the wiki
- Using wikis to increase employee sharing and decrease research time
| 12:30 - 1:45 |
Luncheon Break |
12:30 - 1:45 |
1:45 - 2:45
Developing and Analyzing Strategic Plan to Incorporate New Technology within Existing Module and Enhancing Internal Corporate Communication
Sylvain Boyer, Director Business Strategy, Alcatel-Lucent
- Analyzing demographics to determine your areas of focus
- Reviewing key areas in your department that can benefit from social media
- Crucial considerations for introduction and integration
- How to build a sharing community
- Lessons learned and best practices
| 2:35 - 3:00 |
Networking Break |
2:35 - 3:00 |
3:00 - 4:00
What's Next?: Using Social Media for External Communication
Andrew Murie, CEO, Mothers Against Drunk Driving (MAAD)
- Using social media for external communication: how to proceed
- Analyzing target demographics and creating specific applications
- Examining the advantages: ROI, cost, and service delivery
- Leveraging existing social media Web 2.0 applications to communicate with Canadians
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