Corporate Web 2.0 & Social Media
Leveraging Web Technology to Enhance Business Performance and Workforce Productivity
Conference: October 21 and 22, 2008
Optional Workshop: October 23, 2008
Toronto, Ontario
Conference Program Agenda - Day One
Tuesday, October 21, 2008
| 8:00 - 9:00 |
Registration and Continental Breakfast |
8:00 - 9:00 |
9:00 - 9:15
Welcome and Opening Remarks from the Chair
Jeff Moat, National Director of Marketing, Canadian Blood Services
9:15 - 10:15
Driving Business, Awareness, and Donations by Building Communities in the Social Web
Jeff Moat, National Director of Marketing, Canadian Blood Services
Blaine Pearson, Strategist, Radar DDB
- Innovative marketing methodologies
- Reaching broader client base
- Captivating the interest of your target market/audience
- Measuring effectiveness of your initiative
- Cost effective and better ROI
- Leveraging YouTube and social networking sites to target donors
- Lessons learned
| 10:15 - 10:30 |
Networking Break |
10:15 - 10:30 |
10:30 - 10:30
Case Study
For Those about to Rock, We Salute You! Tune in to Hear the Latest Hits and Misses from the World of Music and Web 2.0
Janis Nixon, Marketing Director, Digital, Universal Music Canada
Justin Erdman, Marketing Manager, Digital, Universal Music Canada
- Top 10 Hits: what Universal Music Canada is fired up about
- Top 10 Misses: what went down in flames
- How Web 2.0 changed Universal Music Canada's business and the way it markets to consumers
- What's the next big thing?
- Case study: the fans and why they rock
11:30 - 12:30
Bell Canada Case Study
Developing Procedures and Governance Policies for Social Media Applications and Ensuring Privacy Protection
Dominic Jaar, Legal Council, Bell Canada
- Regulations review: Personal Information Protection and Electronic Documents Act (PIPEDA)
- Ensuring privacy and data integrity
- Governance strategies for blogs, wikis, and Web 2.0 sites
- Easy-to-understand policies: communicating in layman's terms
- Key differences in dealing with private and public information
| 12:30 - 1:45 |
Luncheon Break |
12:30 - 1:45 |
1:45 - 2:45
Protecting Networks from Social Media Applications
Daniel Shap, Senior Counsel, Legal Department, CIBC
- Designing and drafting policies and procedures for social media implementation and usage
- Ensuring the protection of your networks
- Limiting and monitoring the use of social media
- Encryption of sensitive information
- Tracking users and applying governance policies to Web applications
| 2:45 - 3:00 |
Networking Break |
2:45 - 3:00 |
3:00 - 4:00
Building Public Engagement Strategies: Empowering Fans to Share Their Voices through Communities of Interest
Karen Huschilt, Director Online Sales Canada, National Hockey League (NHL)
- Providing a platform for social networking
- Enabling conversation and inspiring dialogue
- Integrating social media into marketing strategies
- Maximizing and measuring the efficiencies of your strategies
- Keeping up with your consumers and getting faster feedback for improving business performance
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