Government Web 2.0 and Social Media
Leveraging Web Tools to Enhance Communication and Connectivity
Conference: June 17 and 18, 2008 · Workshop: June 19, 2008
Crowne Plaza Hotel · Ottawa, Ontario
Conference Event Overview
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Learn the latest technology and communication strategies
and how they can positively impact your department
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- Understand how different types of social media can facilitate departmental communication
- Get proven techniques for developing a strategic plan to incorporate new technology
- Learn how you can achieve cultural acceptance and senior management support to use social media to its full potential
- Examine methods for measuring the efficiency of your web applications as a tool for communicating with citizens and stakeholders
- Hear from Bell Canada on developing procedures and governance policies for social media applications to ensure privacy protection
- Explore methods of protecting networks to conserve system integrity and security
- Learn how to shift towards an open source platform for social media integration
- Get practical insight on how to efficiently design and use Web 2.0 applications
- Designing and implementing wikis to enable employee sharing and enhance department functionality
- Understand the benefits of using blogs for public enagement and feedback
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The increasing acceptance of social media and Web 2.0 technology has the potential to revolutionize the way you communicate, both within your department, and with external parties. But with this new technology come new risks and new questions -- not the least of which are security, buy-in, and integration with your existing programs.
Attend Canada's first-ever conference on Government Web 2.0 and Social Media and get the answers you need from seasoned experts, both inside and outside government. They'll provide you with the practical information you need to make informed decisions, and to ensure your social media initiatives get the results you're looking for.
Media Partner:
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Media Partner:
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Specifically, you'll learn how to:
- Use social media effectively to drive performance-based communications
- Determine and demonstrate a return on investment for your Web 2.0 initiatives
- Integrate social media effectively into your current communications strategies
- Get senior management buy-in and engage employees at all levels within your organization
- Ensure compliance with privacy and other compliance obligations
- And much more! (See the agenda for full details)
This is the first -- and the only -- conference that specifically addresses the implementation of social media within Canadian government departments at the federal, provincial, and municipal levels. Register for this conference, and you'll hear presentations specifically targeted to your unique information needs. Don't miss this unique opportunity; register today!
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Get insight from public and private sector experts at these organizations
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- Natural Resources Canada
- Treasury Board Secretariat
- Department of National Defence
- Gardiner Roberts LLP
- Bell Canada
- Government 2.0 Think Tank
- Mothers Against Drunk Driving (MADD)
- Wikipedia
- Adobe Systems
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Who Should Attend This Event
This program was designed with and created for department and agency heads responsible for
- Information technology
- New Media and Interactive Media
- Intranet and Internet
- Government Online
- Web Content
- Communications
- Internal Communications
- External Communications
- Public Relations and Public Affairs
- Employee Communications
- Marketing and Promotion
- Community Consultation
- Electronic Communications
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