Government Web 2.0 and Social Media
Leveraging Web Tools to Enhance Communication and Connectivity
Conference: June 17 and 18, 2008 · Workshop: June 19, 2008
Crowne Plaza Hotel · Ottawa, Ontario
Conference Program Agenda - Day Two
Wednesday, June 18, 2008
| 8:00 - 9:00 |
Continental Breakfast |
8:00 - 9:00 |
9:00 - 9:15
Opening Remarks from the Chair
Patrick Cormier, Principal, Government 2.0 Think Tank
9:15 - 10:15
Moving Towards an Open-Source Platform for Social Media Integration: Myths and Reality
Chuck Henry, Chief Technology Officer, Treasury Board of Canada Secretariat
- Evaluating open-source software and selecting an appropriate solution for your agency
- Determining compatibility with existing operating systems
- Application analysis, selection, and integration strategies
- Simplifying enterprise-wide user interface and usability
- Cost savings: what to really expect
- IT support: what?s needed
- Licensing concerns
- Data protection
| 10:15 - 10:30 |
Networking Break |
10:15 - 10:30 |
10:30 - 11:30
How to Efficiently Design and Use Web 2.0 Applications
Representative from the Department of National Defence
- Identifying your target audiences and intended usage
- Creating log-ins in certain areas to track users
- Building safeguards and anonymity in other areas
- Forming category-specific content arenas
11:30 - 12:30
Designing and Implementing Wikis to Enable Employee Sharing and Enhance the Functionality of Government Departments
Gerald Abshez, Administrator, Wikiversity
- What is a wiki?
- How do you incorporate a wiki in your systems?
- Understanding the benefits and pitfalls of wiki applications
- Why choose the wiki over other applications?
- Ownership of information published on the wiki
| 12:30 - 1:45 |
Luncheon Break |
12:30 - 1:45 |
1:45 - 2:45
Using Blogs to Get Feedback and Information Faster and to Keep abreast of Public Opinion
Duane Nickull, Senior Technology Evangelist, Adobe Systems
- Getting the blog started
- Maximizing the use of your blog: fostering employee acceptance
- Measuring the usefulness of your blog
- Increasing the productivity of your employees by improving in-house culture
| 2:45 - 3:00 |
Networking Break |
2:45 - 3:00 |
3:00 - 4:00
What?s Next? Using Social Media for External Communication
Andrew Murie, CEO, Mothers Against Drunk Driving (MADD)
- Using social media for external communication: how to proceed
- Analyzing target demographics and creating specific applications
- Examining the advantages: ROI, cost, and service delivery
- Leveraging existing social media Web 2.0 applications to communicate with Canadians
4:00 - 5:00
Open Forum: Discussion Period
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