Government Web 2.0 and Social Media
Leveraging Web Tools to Enhance Communication and Connectivity
Conference: June 17 and 18, 2008 · Workshop: June 19, 2008
Crowne Plaza Hotel · Ottawa, Ontario
Conference Program Agenda - Day One
Tuesday June 17, 2008
| 8:00 - 9:00 |
Registration and Continental Breakfast |
8:00 - 9:00 |
9:00 - 9:15
Welcome and Opening Remarks from the Chair
Patrick Cormier, Principal, Government 2.0 Think Tank
9:15 - 10:15
Understanding and Identifying Types of Social Media for Facilitating Departmental Communication
Patrick Cormier, Principal, Government 2.0 Think Tank
- Different types of Web 2.0 applications
- Advantages and disadvantages of each
- Areas in which social media can be leveraged
- Debunking myths about Web applications
- Why use such communication methods? Understanding the benefits
| 10:15 - 10:30 |
Networking Break |
10:15 - 10:30 |
10:30 - 11:30
Developing and Analyzing a Strategic Plan to Incorporate New Technology in Existing Modules
Jenifer Evans, President, Sequentia Communications
- Analyzing demographics to determine your areas of focus
- Reviewing key areas in your department that can benefit from social media
- Crucial considerations for introduction and integration
- How to build a sharing community
11:30 - 12:30
Cultural Acceptance and Achieving Senior Management Support to Use Social Media to Its Full Potential
Peter Cowan, Director, Enterprise IM, Natural Resources Canada
- Achieving approval from senior management: why should they support the initiative to exploit social media?
- Cost of integration and maintenance
- Management’s role in the new environment
- Educating your workforce on the importance of communal sharing
| 12:30 - 1:45 |
Luncheon Break |
12:30 - 1:45 |
1:45 - 2:45
Protecting Networks from Social Media Applications
Daniel Shap, Partner, Gardiner Roberts LLP
- Designing and drafting policies and procedures for social media implementation and usage
- Ensuring the protection of your networks
- Limiting and monitoring the use of social media
- Encryption of sensitive information
- Tracking users and applying governance policies to Web applications
| 2:45 - 3:00 |
Networking Break |
2:45 - 3:00 |
3:00 - 4:00
Bell Canada Case Study
Developing Governance Policies and Procedures for Social Media Applications and Ensuring Privacy Protection
Dominic Jaar, Legal Counsel, Legal Department, Bell Canada
- Regulations review: Personal Information Protection and Electronic Documents Act (PIPEDA)
- Ensuring privacy and data integrity
- Governance strategies for blogs, wikis, and Web 2.0 sites
- Easy-to-understand policies: communicating in layman’s terms
- Key differences in dealing with private and public information
4:00 - 5:00
Integrating Media Platforms in Existing Systems: Overcoming Key IT Challenges
Jeff Braybrook, Deputy Chief Technology Officer for Canada, Chief Information Officer Branch, Treasury Board of Canada Secretariat
- Creating a platform for information sharing, if it is not open-source technology
- Designing user-friendly interface
- Deploying social media department-wide
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